The official launch of our Culture and Values

Culture Day

culture day

UniCredit’s success, and the success of us all, must be founded on a strong and highly engaged Culture – and this starts with our People. June 15 marked another milestone in our bank’s Culture transformation journey, as we celebrated the first-ever Culture Day.

Colleagues across our bank took the next big step on our transformation journey and all our countries came together on this day to create an unforgettable moment for over 17,000 colleagues who participated in the event.

video culture day

Each of us has the privilege of being the agents of positive cultural change, driving our mindset to Win. The Right Way. Together. The Culture Day virtual event gathered our inspiring leaders from across the business to deep dive into our Values of Integrity, Ownership and Caring – engaging in live discussions with colleagues from several UniCredit countries, including Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Germany and Italy.

Andrea Orcel, Group Chief Executive Officer and Head of Italy, was joined by Siobhan McDonagh, Head of Group People & Culture, Gianfranco Bisagni, Head of Central Europe and Joanna Carss, Head of Group Stakeholder Engagement, in the dedicated event hosted by our Head of Group Culture, Nikolina Zečić.

From start to finish, the event provided our colleagues with a full understanding of UniCredit’s Purpose: empowering communities to progress. Our Purpose is what we should always keep in mind when making decisions, taking actions, and communicating with colleagues, clients and people around us. The session was closed with an exciting announcement of our new Culture Manifesto and open Q&A for all participants.

While our bank unites its people behind one single Purpose,ambition and unique set of Values, we understand that each of our countries brings its own uniqueness and local culture that contributes to the diverse UniCredit we see today. With this in mind, our countries adopted the campaign at the Group level and truly made Culture Day their own – inviting all colleagues to be active contributors in this memorable milestone for our bank.